Frequently asked questions

The Pink Book is a private beauty and wellness concierge in London that provides structured, judgement-led decision support.

It is not a directory or traditional concierge. Each request is narrowed into a small number of considered options, with clear reasoning and defined trade-offs.

The Pink Book supports high-trust decisions across beauty, wellness and lifestyle, where quality, timing and outcome matter.

Typical requests sound like:

“I’m looking for a non-invasive facial before an event, with minimal downtime.”

“I want lymphatic drainage or sculpting treatments, but do not know where to start.”

“Can you help me find a reliable recovery studio offering infrared, compression boots or cryotherapy?”

“I need help choosing flowers or a thoughtful gift for a birthday or anniversary.”

We currently support requests across:

• Beauty, body and wellness treatments, including facials, massage, recovery and non-invasive treatments

• Lymphatic drainage, sculpting and recovery treatments

• Recovery studios offering infrared, compression or cryotherapy

• Pilates, yoga or movement studios

• Hair, nails and routine grooming

• Gifts, flowers and personal or professional gestures

Each request is researched and narrowed into up to three vetted options with clear rationale.

If a request falls outside our scope, we will let you know.

No.

The Pink Book does not provide medical advice, diagnosis or treatment plans. It does not perform treatments, guarantee outcomes or replace clinical consultation.

This is decision support only.

No, and we are open about that.

Recommendations are based on structured judgement, not personal experience alone.

Providers are assessed for credibility, operational standards, outcome reliability and suitability for different client needs. Where firsthand experience exists, it is used. Where it does not, decisions rely on consistent public signals and long-term patterns.

That’s rare, but it can happen.

This is uncommon, as each shortlist is aligned to your brief upfront.

If your requirements change after delivery, it is treated as a new request. This ensures the same level of clarity, care and decision quality.

No.

All bookings are made directly with the provider. This keeps payments, terms and cancellations clear and fully in your control. Where helpful, we flag booking policies and practical considerations so you know exactly what to expect before confirming.

The Pink Book is paid upfront, before research begins.

All provider payments, deposits and bookings are handled directly between you and the provider. Cancellation and refund policies are set by the provider.

The Pink Book provides decision support only and does not guarantee availability or outcomes.

Pricing is set per request, starting from £85.

Each request includes one considered shortlist based on your brief. Pricing reflects the time, complexity and level of judgement required, and is always confirmed upfront.

Each request covers one considered shortlist, based on the brief we align on at the outset. If your requirements change materially after delivery, this is treated as a new request to ensure the same level of care and decision quality.

The Pink Book operates on a private, request-only basis. Every request is handled with care, discretion and intention.

The Pink Book is designed for those who value time, privacy and clear decision-making.

It suits people who prefer a small number of well-considered options over researching and comparing extensively themselves.

Recommendations are selected through structured review and considered judgement.

There are no automated listings or paid placements. Each provider is assessed for relevance, credibility, safety standards and alignment with your brief.

Yes.

Your request is handled with discretion. Only necessary information is shared with providers when required to support booking, and nothing beyond that.